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Test with multiple personas at once in Snap
Product Updates

Test with multiple personas at once in Snap

Run tests with multiple AI users simultaneously to build confidence with larger sample sizes and diverse perspectives from different personas.


We're excited to announce a major update to Snap: multi-user testing. You can now run tests with multiple AI users at once, giving you more comprehensive insights and helping you identify patterns across different user types.

Why multi-user testing?

When testing with a single AI user, you get one perspective on your design. But real products serve diverse audiences with different needs, goals, and behaviors. Multi-user testing helps you:

  • Build confidence with larger sample sizes
  • Identify universal issues that affect all users
  • Spot persona-specific problems that only impact certain user types
  • See patterns across multiple test runs

What's new

Test prototypes with multiple users

Multi-user Figma testing

Run tests on your Figma prototypes and images with multiple AI users simultaneously. Choose different personas to get diverse perspectives, or test with multiple users of the same persona to validate findings with a larger sample size.

Test websites with multiple users

Multi-user website testing

We spin up multiple AI agents, each with their own virtual browser, so you can run comprehensive website tests across different personas at once. Each agent completes your specified tasks independently, giving you multiple perspectives on the same experience.

Aggregate insights

Aggregate insights

When you test with multiple AI users, we now generate a summary report that synthesizes findings across all test runs. See which issues are universal versus persona-specific, with smart citations showing exactly which test runs support each finding.

This makes it easy to:

  • Identify the most critical issues affecting multiple users
  • Understand which problems are specific to certain personas
  • Prioritize fixes based on how many users they impact
  • Share consolidated insights with your team

Get started

Multi-user testing is available now for all Snap users. Try running a test with 3-5 different personas to see how your design performs across different user types. Reach out at [email protected] if you have questions.


Eric Li

Eric Li, Co-Founder, Versive